“With Love…” Marketing

The "With Love…" Fragrance commercial launched this week, as you know, and here is what they have in the official press release about the fragrance:

ilary Duff, already a singer, actress, designer and philanthropist — is ready to announce her latest accomplishment. Fall 2006 marks the debut of her first fragrance, in partnership with Elizabeth Arden, With Love … Hilary Duff(TM). Hilary Duff personifies the many dimensions of today’s modern young women … driven to dream and to make their dreams come true with passion, dedication and love.

With Love … Hilary Duff(TM) is an expression of love in all its forms and dimensions. The unconditional love of family. The generosity of friendship. The breathtaking excitement of romance. And the feeling you get when you create something beautiful, straight from the heart.

With Love … Hilary Duff(TM) is a fragrance of

Optimism
Confidence
Authentic Style
Infinite Possibilities

With Love … Hilary Duff(TM) is for the young woman who knows that anything is possible and that she can make her dreams come true — if she is true to her heart.